The date for our annual fall trunk show is quickly approaching and we have some great ideas on how to make this trunk show one of our best ever!
For all who are unfamiliar with the term “trunk show” it is a one day special sale in which the vendors present their products directly to a select group of people. It is a very popular type of sale in the wedding industry, and also very common in the optical field.
We like to make the day especially memorable by creating a fun, party atmosphere. There are always several featured vendors that bring their entire current line of eyewear for our guests to preview, with many styles that we have not yet even stocked in our optical department. We have a drawing for a free complete pair of glasses and special discounts on qualifying purchases.
Our great staff gets most excited about choosing a new theme for each trunk show. Some of our favorites have been our “Treasures of the Caribbean” show in 2006. The entire staff dressed like pirates, we made displays with treasure chests and maps, and drew gold coins from the pirate “booty” for free glasses.
On our 10 year “diamond” anniversary we went formal, rolling out the red carpet for our guests. In addition to our featured frame vendors, Steve Loch from Loch Jewelers brought in his recent acquisition of African diamonds and shared some great photos of his trip to Africa. Other favorites include our Western Trunk Show with cart and pony rides around the parking lot, and a 50’s party when we turned our office into a malt shop.
This November 1st we want our guests to “Rake in the Savings” when they come in to purchase their eyewear. Representatives from Europa and Morel will be showing off their collections of frames, with styles for every member of your family. Because our shows have become so popular, we will run our sale from 9 AM to 7PM, so everyone can fit in a stop to look at the latest in frame fashion and enjoy some refreshments while you shop. Don’t forget to stop at the reception desk when you are here to put your name in the drawing for a free pair of glasses.
Mark you calendar now for November 1st, but we’ll send you a reminder as the date gets closer. And as a special incentive, if you bring a friend that did not receive an invitation in the mail, we will have a free gift for both of you!